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We use a mix of soy and pea protein - it's great for growth and repair, and now you don't need to "do a Rocky" and chug raw eggs.

Nope not a character from Star Trek, Inulin is a rich source of dietary fiber (90%+) which is great for your digestive system. It’s also gluten free and vegan friendly.

All our flavourings are completely natural. Our bright orange tan is fake though.

The lowest saturated fat of any oil, and packed with so much Vitamin E that they should rename it rapeseeeeeeeeed.

Our not-so-secret blend of Stevia and Erythritol gives sweetness without the sugar crash or calories. We also use a bit of Sucralose in Frosted, to help really replicate that childhood sweetness.

Gluten-free, grain-free, and helps give our cereal that crispy, crunchy texture.

Packed with more fibre than your broadband, it’s great for your digestion.

A shedload of Vitamin E, and they’re just quite nice to look at aren’t they.